"My prime motivation to write stories," Keret said, "is that I want to read them. I would be very happy if somebody else had done it, but they're all lazy . . . , so I have to write it all by myself." As he tells it, his decision to direct "Jellyfish" was a similar story of picking up the slack from the goldbrickers out there.
"My wife wrote this wonderful script, and I said, 'I really want to see this film.' She showed it to one director who said it was never going to work. She showed it to another who said, 'This is boring.' The third one said, 'This is completely confused.' . . . The moment I suggested directing the film I looked at my wife's eye and knew if we didn't do it, this film will never be done."

“I write about the violence that I grew up with,” Keret says matter-of-factly. “In a country where, for three years out of their lives, everybody who is 18 lives in a reality where he may kill people or see people get killed next to him, he may do things Americans would never do. I didn’t serve in the occupied territories, but people who do know that if you knock on a door and it doesn’t open, you kick it open. You can play the guitar, read Nietzsche, become a very good dentist, but you’ll still do it. And once you cross that line, it’s very difficult to uncross it. When your girlfriend won’t talk to you and locks the door, you will still know how to kick it open.”

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