"There was some talk at the end of last year about "$9.99" emerging as a dark-horse candidate in the animated-feature category at the Academy Awards. Though that never materialized, such rumors are a testament to the caliber of the film and the subjects it broaches."

"The result of [Keret's] screenwriting collaboration with Rosenthal is a movie that entertains and enlightens without being preachy - in fact, most of its beliefs are strenuously ambiguous; that's a key part of the joke."